BUSINESS

Oasis Tradelink Limited is engaged in the trading, production and marketing of edible oils. The company has a packaging/production unit in Kadi Taluka of Mehsana district of North Gujarat. The company sources its products from large suppliers, and packages them under various popular brands. Over the years, the company has built up a credible sales-force to market its products in Gujarat.

EDIBLE OIL - MARKET POTENTIAL

Following China, India is the world's second largest consumer of edible oil with an annual consumption of 23 million metric tons. Edible oils have a penetration level of 98% of Indian households, and belong to the basic foods category. However, India's per-capita consumption of 16 kg per annum is still relatively low by world standards. With rising population, coupled with gradually increasing household incomes, this number is sure to rise in the future. Domestic consumption of edible oils has been growing at 7% a year over the last decade. However, with increasing health awareness among consumers, and greater government regulation, the branded edible market is witnessing a high growth of almost 20%. Urbanization is also growing at a very fast rate and this has meant increased demand for packaged edible oils. Oasis wishes to exploit this marketing trend.

Our Team - Directors

Snehal B. Patel (Chariman /MD)

Snehal B. Patel has done his B.E in Industrial and Production Engineering from the prestigious M. S. Ramaiyah Institute of Technology, Bangalore. He started his career in 1992 as a Marketing Manager in a highly reputed edible oil company in north Gujarat. With his strong inter-personal and team-leadership skills he was bale to manage a team of 150 technical, commercial and sales personnel. He was directly involved in the day to day sales and marketing administration of the organization. He has recruited several talented personnel and nurtured them into competitive professionals and hard working individuals. Throughout his career, he has organized and run several trade and marketing conventions in the industry, and has been able to be a part of a strong network of professionals from the trade.

Over the last couple of years, Snehal has been actively engaged in expanding the sales and marketing network of Oasis Tradelink Ltd. Looking to the future, Snehal has decided to exploit all his professional experience and skills garnered over the years in leading Oasis to become a leader in its category.

Ms. OLGA V. MENEZES (Director)

Olga Menezes has done her B.A in Psychology from the esteemed St. Xaviers College, Ahmedabad. Back in 1990, she started her professional career as Assistant Officer of Commerce and Trade in reputed edible oil company in Ahmedabad. Her scope of work included regular correspondences with sales brokers, purchase brokers, sales representatives and commercial staff. She used to monitor the sales and marketing records of the company’s sales-force, and analyzing their sales-data for potential sales-leads, or deficiencies in the same.

She has strong verbal and written communication skills, drafting almost all official correspondences of the company. Whether it was works-contracts agreements, dealer terms and conditions, broker appointments, sales rep appointments, she has done it all. Over the years she has also developed great organizational skills, which she duly exploited working on an overseas stint of the company in Paris for almost a year. She was responsible for planning and scheduling the work process for an entire technical team of the company working there.

RAJASEKHARAN KRISHNAN NAIR (INDEPENDENT DIRECTOR)

Mr. Nair has more than 30 years of commercial experience in import export trade. He has held various posts across several edible oil companies throughout his carrier.